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How To Define Your Personal Brand
Whether you’re applying for jobs or starting a company, you’ve probably been told to “define your personal brand.” But what does that mean? Building your personal brand may seem like a mystical task; It can be hard to know how...
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Community Based Innovation Company
Jon and I are both very passionate about innovation and entrepreneurship. I don’t know if we have ever worked so hard and had so much fun doing it as we have during the process of our Kickstarter project and building up Basics Products. When the first seeds were planted in our minds for this company, we knew we wanted to create Innovative products that would simplify people’s lives while emphasizing their individual style.
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The creation of BASICS Products, and The BASICS wallet.

A couple of years ago Jacob and I had a meeting with his older brother Matt. We sat in a room all spitting out ideas because we wanted to create a business. We were all in school at the time so we started brainstorming ideas where we could make money on the side with as little work as possible. We had some good ideas, but ultimately nothing ever came from that. We all went our separate ways after graduation and it kind of fizzled out.

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